New Beginnings: A Natural Process

As some of you may have learned through my Facebook profile or Twitter stream, I’m happy to announce that I have accepted a marketing position with Big Teeth Productions, a web video production company here in Chicago. I’m very excited about this new opportunity for many reasons.

It is, of course, good to have a job in this economy – any job, with any company. But this isn’t just any job, and this isn’t just any company.

During my nearly yearlong search for work, I have applied for dozens, maybe hundreds, of positions, mostly with large companies. They all have their systems for application submissions. Fill out this form. Send your resume through this portal. Wait this long before we acknowledge your existence (if ever).

After suffering through this impersonal process countless times, I finally just stopped. There are better ways to spend my time than crafting cover letters to be scanned by faceless, keyword-searching HR bots.

And that’s when things began to fall into place. Shortly after my moratorium on resume sending began, I came across the Facebook profile of Gregg Jaffe, who was raised in the northern Chicago suburb of Glencoe, the same 8,000-person town I grew up in.

Gregg was one year ahead of me in school back in Glencoe. I don’t think we ever had an actual conversation with each other, but we knew of each other’s existence in the way that kids growing up in a small town do.

So, knowing his name and seeing that he was a member of the Facebook group of Social Media Club Chicago, an organization on whose advisory committee I sit, I perused his profile and noticed that he ran his own company, Big Teeth Productions.

Searching the Big Teeth website, I found no mention of job availabilities or expansion plans. What I did find was solid work created by a passionate man (along with his wife, Elise) with an endearing sense of humor and a refreshing outlook on life.

And, though I had no expectations of landing a job at Big Teeth, I felt a natural inclination to reach out to Gregg as simply a likeminded individual who I might like to get to know.

Sure enough, he was quick to respond to a Facebook message I sent him and, a couple of weeks later, I found myself sitting in his office engaged in a lively conversation that ended up lasting more than two hours, during which we discussed some of our mutual passions and several ideas for creative projects we thought we might work on together.

Over the next month or so, we met several more times and continued to be in touch frequently until we finally realized it would make perfect sense for both of us if I would begin to work with Gregg within his company.

And that’s where I find myself now. No position was vacant. No resume was sent. No protocol was followed. Two semi-strangers simply got together and a common bond was formed.

Of course, this is just where it begins. I certainly have my work cut out. The beauty of being part of a small company is that you can make a profound difference in a short amount of time. The other side of the coin is that you have nowhere to hide if your methods are not successful.

The expectation is that I will catalyze growth for Big Teeth and essentially earn my keep. I will be attempting to do so through a number of channels, including further development of the company’s website, expansion of its presence in social media forums and production of promotional materials, to name a few.

At this point, I’m a little nervous about the task at hand, but I’m also excited about the possibilities and confident that I am prepared to meet the challenge.

I’m sure you’ll hear more from me about my ups and downs as I engage in this new endeavor. So buckle up, it should be a fun ride!

Comments

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Good Day
You know, my homie have to tell you, my homie really had great fun this site and dha insight from everyone who participates.

[Gregg (aka Big Teeth)]

Well for what it's worth, we're less than a week into this experiment and I already feel like it's a success. Stay tuned people this Dan Hindin character is gonna take our little company places.